I developed the visual identity for a fictional collaboration between Nike and Frank Ocean, envisioning a vibrant and dynamic aesthetic.

Throughout the creative process, I continuously refined and expanded my ideas, allowing the concept to evolve organically as my involvement in the project deepened.

I designed and developed 3D apparel pieces, along with their corresponding packaging, embracing a technical and futuristic aesthetic.

Finally, I conceptualized a large-scale communication campaign displayed across major landmarks, including the iconic Las Vegas Sphere, reinforcing the immersive and forward-thinking dimension of the collaboration.

Type

VISUAL IDENTITY

SUBJECT

NIKE AIR BLONDED