I reimagined the website design for Lacoste as part of their “Play With Icons” campaign, placing strong emphasis on bold colors and, most importantly, on the brand’s ambassadors featured prominently on the homepage  including Adèle Exarchopoulos, Novak Djokovic, and Pierre Niney.

The redesigned interface highlights the brand’s flagship products while reinforcing the connection between Lacoste’s iconic pieces and the personalities who embody them.